1. Overview

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Proof & Partners is a U.S.-based creative and strategic marketing agency specializing in alcohol, beverage, and lifestyle brands. We provide marketing, branding, consulting, and digital campaign services designed to elevate responsible and compliant alcohol-related brands.

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2. Responsible Marketing & Age Compliance

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We are a 21+ agency and operate under a strict responsible marketing policy.

By engaging with Proof & Partners, you affirm that:

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• You are of legal drinking age (21+) in the U.S. or the legal drinking age in your jurisdiction;

• You will not use our materials, strategies, or campaigns to target minors or promote irresponsible consumption; and

• You will comply with all applicable laws governing alcohol advertising and promotion, including but not limited to TTB, FTC, FDA, and state-specific alcohol marketing regulations.

 

Proof & Partners reserves the right to refuse service for any campaign that violates these principles.

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3. Client Responsibilities

 

Clients must:

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• Provide accurate, lawful, and non-misleading materials;

• Obtain all necessary licenses and approvals for alcohol distribution;

• Review and approve deliverables in a timely manner; and

• Assume full responsibility for final campaign compliance and execution.

 

You agree to indemnify and hold harmless Proof & Partners from any liability, loss, or claim arising from your breach of these obligations or from misuse of our deliverables.

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4. Intellectual Property

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All content, creative concepts, copy, and designs produced by Proof & Partners remain our intellectual property until full payment is received.
Upon payment, the Client receives a non-exclusive, perpetual license to use final deliverables for agreed-upon purposes.

Proof & Partners retains the right to display completed work for marketing, portfolio, or case study purposes unless otherwise specified in writing.

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5. Payment Terms

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Unless otherwise agreed in a signed contract:

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• A non-refundable deposit is required to begin work;

• Remaining balances are due at project completion or by milestone;

• Late payments may incur service suspension and/or interest charges; and

• All fees are exclusive of taxes, transaction costs, and third-party platform expenses.

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6. Limitation of Liability

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Proof & Partners makes no guarantees regarding the success, performance, or profitability of any campaign.

Under no circumstances shall Proof & Partners, its directors, employees, or affiliates be liable for indirect, incidental, consequential, or punitive damages, including but not limited to loss of revenue, data, or reputation.

Our total liability shall not exceed the total fees paid by the Client for the specific project in question.

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7. Privacy Policy & Data Collection

 

7.1. Information We Collect

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We may collect the following types of information when you visit our website or interact with us:

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• Personal information you provide (e.g., name, email address, phone number, company name);

• Usage data, including IP address, browser type, device information, and pages visited;

• Cookies and tracking technologies to improve user experience and analytics;

• Marketing data such as campaign engagement and communication preferences.

 

7.2. How We Use Your Information

 

Your information may be used to:

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• Provide and improve our Services;

• Communicate with you about projects, inquiries, or updates;

• Personalize your experience;

• Comply with legal obligations and protect our rights.

 

We do not sell your personal information to third parties.

We may share data with service providers or contractors who assist in operating our business (e.g., payment processors, analytics tools, or CRM systems) under confidentiality agreements.

 

7.3. Cookies & Tracking

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Our website uses cookies to enhance user experience and collect analytics. You can disable cookies through your browser settings, but some features may not function properly.

 

7.4. Data Retention

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We retain your information only as long as necessary to fulfill our business and legal obligations. You may request deletion of your data at any time by contacting us at privacy@proofandpartners.com.

 

7.5. Your Rights (CCPA/GDPR Alignment)

 

You have the right to:

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• Request access to your personal data;

• Request correction or deletion of data;

• Opt out of marketing communications;

• Request information about data sharing practices.

 

To exercise your rights, contact us at privacy@proofandpartners.com.

 

8. Confidentiality

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Both Proof & Partners and the Client agree to maintain the confidentiality of proprietary information shared during collaboration. This includes business data, creative materials, and client strategies. This obligation survives the termination of any agreement.

 

9. Termination

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Either party may terminate a contract with written notice. Upon termination:

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• The Client must pay for all work completed up to the date of termination;

• Deposits are non-refundable; and

• All intellectual property remains the property of Proof & Partners until payment is complete.

 

10. Force Majeure

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Proof & Partners shall not be liable for any delay or failure in performance due to causes beyond our control, including natural disasters, regulatory changes, acts of war, or platform restrictions affecting alcohol promotion.

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11. Disclaimer

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Proof & Partners provides marketing and consulting services only and does not manufacture, distribute, or sell alcoholic beverages.
All content, materials, and recommendations provided by Proof & Partners are for informational and promotional purposes and should not be interpreted as legal advice.

Clients are responsible for ensuring legal compliance and seeking independent legal counsel before launching any campaign.

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12. Governing Law

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These Terms and Policies are governed by the laws of the United States and the State of [Insert State], without regard to its conflict of law principles.
Any disputes shall be resolved exclusively in the courts located within that jurisdiction.

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13. Contact Information

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For legal, privacy, or compliance inquiries, please contact:

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Proof & Partners
📧 hello@proofandpartners.com
📧 privacy@proofandpartners.com
🌐 www.proofandpartners.com

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